Experiencing S’tiêng Identity – A Journey to Preserve the Sacred Spirit of the Mountains and Forests
(TITC) – A trip to Bu Gia Map (Dong Nai) offers visitors the chance to encounter S’tiêng women dressed in their radiant brocade costumes, their hands swiftly weaving exquisite motifs on traditional looms. Hidden within every thread and every pattern is the story of the mountains and forests, of a life bound to nature, and of the aspiration for prosperity and peace.

The S’Tiêng ethnic community participates in the cultural and tourism festival in Ho Chi Minh City
Dieu Thi Nheo, a S’tiêng woman, shared: “I feel very proud whenever I wear our traditional attire. During festivals, weddings, New Year celebrations, or community gatherings, we always wear brocade to honor our culture. Brocade weaving is not just a traditional craft, but a part of our very lifeblood.” Her heartfelt words reveal a deep pride in the cultural identity of her people.
For travellers, the experience of brocade weaving in Bu Gia Map is more than watching the dexterity of S’tiêng women. It is also an opportunity to sit by the loom, listen to stories about the symbolic meaning of each motif, and even try weaving themselves. Every finished textile is not merely a handmade product, but a “living canvas” of culture, history, and the soul of the S’tiêng people.
Beyond brocade, the cultural life of the S’tiêng is vividly expressed through their traditional festivals. Amid the resonant echoes of gongs reverberating across the forests, villagers gather around large jars of rice wine, dancing and singing in hopes of a bountiful harvest. Rituals such as the New Rice Festival, the Water Source Worship Ceremony, or wedding traditions give visitors the sense of stepping into a sacred yet warm and hospitable world. These are unforgettable experiences that draw people closer to nature and their ancestral roots.
What makes the S’tiêng remarkable is their ability to preserve and develop their traditions even while building modern rural communities. Many villages have become attractive community-based tourism destinations where visitors can explore brocade weaving, savor rustic local cuisine, experience age-old customs, and immerse themselves in the genuine, heartfelt way of life. S’tiêng brocade products, beyond being meaningful souvenirs, serve as cultural ambassadors, carrying their heritage to wider audiences.
A visit to the S’tiêng is not just about “observing” culture, but truly “living with it.” From the moment travelers try on a traditional costume, join in the xoang dance, or sit by the fire to enjoy rice wine, they are drawn into a rhythm of life that fosters authentic connections. Long after leaving, the echoes of this culture, both simple and vibrant, remain etched in their memory.
Today, as Dong Nai advances toward modern rural development, the S’tiêng community affirms that modernization does not mean the loss of cultural identity. They have demonstrated that when traditional culture is preserved and promoted in the right way, it becomes an invaluable asset, one that contributes to sustainable tourism and enriches the cultural tapestry of Vietnam.
The journey to discover S’tiêng culture is, in essence, a journey back to authenticity, sincerity, and inspiration. It is a journey where every visitor can find a thread of connection to the nation’s roots, and in doing so, carry with them the sacred spirit of the mountains and forests.
Tourism Information Technology Center