{"id":11536,"date":"2025-08-10T14:45:00","date_gmt":"2025-08-10T07:45:00","guid":{"rendered":"https:\/\/dantoc.vietnamtourism.gov.vn\/?p=11536"},"modified":"2025-12-26T14:54:53","modified_gmt":"2025-12-26T07:54:53","slug":"matra-scarf-the-sacred-beauty-of-cham-women","status":"publish","type":"post","link":"https:\/\/dantoc.vietnamtourism.gov.vn\/en\/matra-scarf-the-sacred-beauty-of-cham-women\/","title":{"rendered":"Mat\u2019ra Scarf &#8211; The Sacred Beauty of Cham Women"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">(TITC) &#8211; The Cham people are among the oldest communities in Vietnam, living across regions from Central to Southern Vietnam. Despite the passage of time and the ups and downs of history, they have preserved their unique cultural identity, vividly reflected in their customs, traditions, and traditional attire. Among these, the mat\u2019ra headscarf worn by Cham women is not merely a piece of clothing, it holds deep meanings of faith, virtue, and ethnic pride.<br><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"660\" height=\"458\" src=\"https:\/\/dantoc.vietnamtourism.gov.vn\/wp-content\/uploads\/2025\/12\/Khan-cua-phu-nu-Cham.jpg\" alt=\"\" class=\"wp-image-11537\" srcset=\"https:\/\/dantoc.vietnamtourism.gov.vn\/wp-content\/uploads\/2025\/12\/Khan-cua-phu-nu-Cham.jpg 660w, https:\/\/dantoc.vietnamtourism.gov.vn\/wp-content\/uploads\/2025\/12\/Khan-cua-phu-nu-Cham-300x208.jpg 300w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A Scarf of Faith, Virtue, and Grace<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For generations, Cham women have considered wearing the <em>mat\u2019ra<\/em> as an expression of purity, modesty, and reverence toward Allah. The scarf covers the head and neck, revealing only the face and the bright, gentle eyes, evoking a sense of grace and serenity. In daily life from early morning visits to the market to solemn ceremonies at the mosque, the <em>mat\u2019ra<\/em> remains a constant companion, symbolizing modesty, dignity, and a proud connection to ancestral roots.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The <em>mat\u2019ra<\/em> also serves as a strong cultural emblem, much like the conical hat of the Kinh or the brocade skirts of the Thai people. It appears in all major cultural and religious events, Ramadan, Roya Haji, weddings, and cultural fairs. In the harmony of matching scarves, Cham women move gracefully, painting a scene that is both solemn and radiant.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The Art of Creation &#8211; Skill and Soul in Every Thread<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The enduring charm of the <em>mat\u2019ra<\/em> lies in the meticulous craftsmanship of Cham artisans. From traditional looms and delicate stitching, each scarf is crafted with care and artistry. Everyday scarves often come in solid colours: black, white, or blue, while those for weddings and festive occasions are embroidered with intricate patterns or adorned with shimmering beads. To the Cham, every <em>mat\u2019ra<\/em> is a reflection of a woman\u2019s virtue and inner beauty.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/dantoc.vietnamtourism.gov.vn\/wp-content\/uploads\/2025\/12\/Khan-cua-phu-nu-Cham-2-1024x682-1.jpg\" alt=\"\" class=\"wp-image-11539\" srcset=\"https:\/\/dantoc.vietnamtourism.gov.vn\/wp-content\/uploads\/2025\/12\/Khan-cua-phu-nu-Cham-2-1024x682-1.jpg 1024w, https:\/\/dantoc.vietnamtourism.gov.vn\/wp-content\/uploads\/2025\/12\/Khan-cua-phu-nu-Cham-2-1024x682-1-300x200.jpg 300w, https:\/\/dantoc.vietnamtourism.gov.vn\/wp-content\/uploads\/2025\/12\/Khan-cua-phu-nu-Cham-2-1024x682-1-768x512.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Today, to meet modern tastes, <em>mat\u2019ra<\/em> scarves are also made from materials like voile, cotton, or satin, incorporating new designs while preserving their essence, highlighting modesty and elegance. Many young women creatively pair the <em>mat\u2019ra<\/em> with <em>\u00e1o d\u00e0i<\/em> or modern dresses, creating a harmonious fusion between tradition and contemporary fashion. From rural markets to online platforms, the <em>mat\u2019ra<\/em> has become a vibrant cultural statement, timeless yet infused with the pulse of modern life.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A Timeless Beauty Embraced by the Young Generation<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the era of globalization, where modern fashion trends are spreading rapidly, the <em>mat\u2019ra<\/em> continues to assert its enduring cultural value. Encouragingly, young Cham women are not only preserving the tradition but also reinventing it, experimenting with colors, materials, and styles to keep it relevant while retaining its sacred symbolism.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On social media, images of Cham women proudly wearing their <em>mat\u2019ra<\/em> have become widespread, inspiring cultural pride and identity among younger generations. The scarf is now more than a traditional accessory, it represents a living heritage, a thread connecting the past and present.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The <em>mat\u2019ra<\/em> is not just a protective garment; it is a bridge between tradition and modernity, helping Cham women preserve their dignity, identity, and quiet charm as they walk gracefully through today\u2019s world.<\/p>\n\n\n\n<p class=\"has-text-align-right wp-block-paragraph\"><strong>Tourism Information Technology Center<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>(TITC) &#8211; The Cham people are among the oldest communities in Vietnam, living across regions from Central to Southern Vietnam. [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":11537,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[219],"tags":[1919,1920,1921],"class_list":["post-11536","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-specialties","tag-matra","tag-scarf","tag-women"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.9 (Yoast SEO v23.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mat\u2019ra Scarf - The Sacred Beauty of Cham Women - VNAT&#039;s webpage for tourism promotion of ethnic minorities and mountainous areas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dantoc.vietnamtourism.gov.vn\/en\/matra-scarf-the-sacred-beauty-of-cham-women\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mat\u2019ra Scarf - The Sacred Beauty of Cham Women\" \/>\n<meta property=\"og:description\" content=\"(TITC) &#8211; The Cham people are among the oldest communities in Vietnam, living across regions from Central to Southern Vietnam. [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dantoc.vietnamtourism.gov.vn\/en\/matra-scarf-the-sacred-beauty-of-cham-women\/\" \/>\n<meta property=\"og:site_name\" content=\"VNAT&#039;s webpage for tourism promotion of ethnic minorities and mountainous areas\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vnattitc\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-10T07:45:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-26T07:54:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dantoc.vietnamtourism.gov.vn\/wp-content\/uploads\/2025\/12\/Khan-cua-phu-nu-Cham.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"660\" \/>\n\t<meta property=\"og:image:height\" content=\"458\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"\u00c1nh Ng\u1ecdc Tr\u01b0\u01a1ng\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u00c1nh Ng\u1ecdc Tr\u01b0\u01a1ng\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/dantoc.vietnamtourism.gov.vn\/en\/matra-scarf-the-sacred-beauty-of-cham-women\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/dantoc.vietnamtourism.gov.vn\/en\/matra-scarf-the-sacred-beauty-of-cham-women\/\"},\"author\":{\"name\":\"\u00c1nh Ng\u1ecdc Tr\u01b0\u01a1ng\",\"@id\":\"https:\/\/dantoc.vietnamtourism.gov.vn\/#\/schema\/person\/365939005e752965b9d8a07582d1c6cd\"},\"headline\":\"Mat\u2019ra Scarf &#8211; The Sacred Beauty of Cham Women\",\"datePublished\":\"2025-08-10T07:45:00+00:00\",\"dateModified\":\"2025-12-26T07:54:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/dantoc.vietnamtourism.gov.vn\/en\/matra-scarf-the-sacred-beauty-of-cham-women\/\"},\"wordCount\":533,\"publisher\":{\"@id\":\"https:\/\/dantoc.vietnamtourism.gov.vn\/#organization\"},\"image\":{\"@id\":\"https:\/\/dantoc.vietnamtourism.gov.vn\/en\/matra-scarf-the-sacred-beauty-of-cham-women\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dantoc.vietnamtourism.gov.vn\/wp-content\/uploads\/2025\/12\/Khan-cua-phu-nu-Cham.jpg\",\"keywords\":[\"Mat'ra\",\"scarf\",\"women\"],\"articleSection\":[\"Specialties\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dantoc.vietnamtourism.gov.vn\/en\/matra-scarf-the-sacred-beauty-of-cham-women\/\",\"url\":\"https:\/\/dantoc.vietnamtourism.gov.vn\/en\/matra-scarf-the-sacred-beauty-of-cham-women\/\",\"name\":\"Mat\u2019ra Scarf - The Sacred Beauty of Cham Women - VNAT's webpage for tourism promotion of ethnic minorities and mountainous areas\",\"isPartOf\":{\"@id\":\"https:\/\/dantoc.vietnamtourism.gov.vn\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/dantoc.vietnamtourism.gov.vn\/en\/matra-scarf-the-sacred-beauty-of-cham-women\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/dantoc.vietnamtourism.gov.vn\/en\/matra-scarf-the-sacred-beauty-of-cham-women\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dantoc.vietnamtourism.gov.vn\/wp-content\/uploads\/2025\/12\/Khan-cua-phu-nu-Cham.jpg\",\"datePublished\":\"2025-08-10T07:45:00+00:00\",\"dateModified\":\"2025-12-26T07:54:53+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/dantoc.vietnamtourism.gov.vn\/en\/matra-scarf-the-sacred-beauty-of-cham-women\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/dantoc.vietnamtourism.gov.vn\/en\/matra-scarf-the-sacred-beauty-of-cham-women\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/dantoc.vietnamtourism.gov.vn\/en\/matra-scarf-the-sacred-beauty-of-cham-women\/#primaryimage\",\"url\":\"https:\/\/dantoc.vietnamtourism.gov.vn\/wp-content\/uploads\/2025\/12\/Khan-cua-phu-nu-Cham.jpg\",\"contentUrl\":\"https:\/\/dantoc.vietnamtourism.gov.vn\/wp-content\/uploads\/2025\/12\/Khan-cua-phu-nu-Cham.jpg\",\"width\":660,\"height\":458},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/dantoc.vietnamtourism.gov.vn\/en\/matra-scarf-the-sacred-beauty-of-cham-women\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/dantoc.vietnamtourism.gov.vn\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mat\u2019ra Scarf &#8211; The Sacred Beauty of Cham Women\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/dantoc.vietnamtourism.gov.vn\/#website\",\"url\":\"https:\/\/dantoc.vietnamtourism.gov.vn\/\",\"name\":\"Chuy\u00ean trang du l\u1ecbch v\u00f9ng \u0111\u1ed3ng b\u00e0o d\u00e2n t\u1ed9c thi\u1ec3u s\u1ed1 v\u00e0 mi\u1ec1n n\u00fai\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/dantoc.vietnamtourism.gov.vn\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/dantoc.vietnamtourism.gov.vn\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/dantoc.vietnamtourism.gov.vn\/#organization\",\"name\":\"Viet Nam National Authority of Tourism\",\"url\":\"https:\/\/dantoc.vietnamtourism.gov.vn\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/dantoc.vietnamtourism.gov.vn\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/dantoc.vietnamtourism.gov.vn\/wp-content\/uploads\/2024\/11\/e-logo.jpg\",\"contentUrl\":\"https:\/\/dantoc.vietnamtourism.gov.vn\/wp-content\/uploads\/2024\/11\/e-logo.jpg\",\"width\":1029,\"height\":579,\"caption\":\"Viet Nam National Authority of Tourism\"},\"image\":{\"@id\":\"https:\/\/dantoc.vietnamtourism.gov.vn\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/vnattitc\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/dantoc.vietnamtourism.gov.vn\/#\/schema\/person\/365939005e752965b9d8a07582d1c6cd\",\"name\":\"\u00c1nh Ng\u1ecdc Tr\u01b0\u01a1ng\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/dantoc.vietnamtourism.gov.vn\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/26a4068570f1deac7471e39ea1777e6da5e27eac0b324e78db171cb91e55e7d0?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/26a4068570f1deac7471e39ea1777e6da5e27eac0b324e78db171cb91e55e7d0?s=96&d=mm&r=g\",\"caption\":\"\u00c1nh Ng\u1ecdc Tr\u01b0\u01a1ng\"},\"url\":\"https:\/\/dantoc.vietnamtourism.gov.vn\/en\/author\/anhngoctitc\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Mat\u2019ra Scarf - The Sacred Beauty of Cham Women - VNAT's webpage for tourism promotion of ethnic minorities and mountainous areas","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/dantoc.vietnamtourism.gov.vn\/en\/matra-scarf-the-sacred-beauty-of-cham-women\/","og_locale":"en_US","og_type":"article","og_title":"Mat\u2019ra Scarf - The Sacred Beauty of Cham Women","og_description":"(TITC) &#8211; The Cham people are among the oldest communities in Vietnam, living across regions from Central to Southern Vietnam. [&hellip;]","og_url":"https:\/\/dantoc.vietnamtourism.gov.vn\/en\/matra-scarf-the-sacred-beauty-of-cham-women\/","og_site_name":"VNAT's webpage for tourism promotion of ethnic minorities and mountainous areas","article_publisher":"https:\/\/www.facebook.com\/vnattitc","article_published_time":"2025-08-10T07:45:00+00:00","article_modified_time":"2025-12-26T07:54:53+00:00","og_image":[{"width":660,"height":458,"url":"https:\/\/dantoc.vietnamtourism.gov.vn\/wp-content\/uploads\/2025\/12\/Khan-cua-phu-nu-Cham.jpg","type":"image\/jpeg"}],"author":"\u00c1nh Ng\u1ecdc Tr\u01b0\u01a1ng","twitter_card":"summary_large_image","twitter_misc":{"Written by":"\u00c1nh Ng\u1ecdc Tr\u01b0\u01a1ng","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/dantoc.vietnamtourism.gov.vn\/en\/matra-scarf-the-sacred-beauty-of-cham-women\/#article","isPartOf":{"@id":"https:\/\/dantoc.vietnamtourism.gov.vn\/en\/matra-scarf-the-sacred-beauty-of-cham-women\/"},"author":{"name":"\u00c1nh Ng\u1ecdc Tr\u01b0\u01a1ng","@id":"https:\/\/dantoc.vietnamtourism.gov.vn\/#\/schema\/person\/365939005e752965b9d8a07582d1c6cd"},"headline":"Mat\u2019ra Scarf &#8211; The Sacred Beauty of Cham Women","datePublished":"2025-08-10T07:45:00+00:00","dateModified":"2025-12-26T07:54:53+00:00","mainEntityOfPage":{"@id":"https:\/\/dantoc.vietnamtourism.gov.vn\/en\/matra-scarf-the-sacred-beauty-of-cham-women\/"},"wordCount":533,"publisher":{"@id":"https:\/\/dantoc.vietnamtourism.gov.vn\/#organization"},"image":{"@id":"https:\/\/dantoc.vietnamtourism.gov.vn\/en\/matra-scarf-the-sacred-beauty-of-cham-women\/#primaryimage"},"thumbnailUrl":"https:\/\/dantoc.vietnamtourism.gov.vn\/wp-content\/uploads\/2025\/12\/Khan-cua-phu-nu-Cham.jpg","keywords":["Mat'ra","scarf","women"],"articleSection":["Specialties"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/dantoc.vietnamtourism.gov.vn\/en\/matra-scarf-the-sacred-beauty-of-cham-women\/","url":"https:\/\/dantoc.vietnamtourism.gov.vn\/en\/matra-scarf-the-sacred-beauty-of-cham-women\/","name":"Mat\u2019ra Scarf - The Sacred Beauty of Cham Women - VNAT's webpage for tourism promotion of ethnic minorities and mountainous areas","isPartOf":{"@id":"https:\/\/dantoc.vietnamtourism.gov.vn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/dantoc.vietnamtourism.gov.vn\/en\/matra-scarf-the-sacred-beauty-of-cham-women\/#primaryimage"},"image":{"@id":"https:\/\/dantoc.vietnamtourism.gov.vn\/en\/matra-scarf-the-sacred-beauty-of-cham-women\/#primaryimage"},"thumbnailUrl":"https:\/\/dantoc.vietnamtourism.gov.vn\/wp-content\/uploads\/2025\/12\/Khan-cua-phu-nu-Cham.jpg","datePublished":"2025-08-10T07:45:00+00:00","dateModified":"2025-12-26T07:54:53+00:00","breadcrumb":{"@id":"https:\/\/dantoc.vietnamtourism.gov.vn\/en\/matra-scarf-the-sacred-beauty-of-cham-women\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dantoc.vietnamtourism.gov.vn\/en\/matra-scarf-the-sacred-beauty-of-cham-women\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dantoc.vietnamtourism.gov.vn\/en\/matra-scarf-the-sacred-beauty-of-cham-women\/#primaryimage","url":"https:\/\/dantoc.vietnamtourism.gov.vn\/wp-content\/uploads\/2025\/12\/Khan-cua-phu-nu-Cham.jpg","contentUrl":"https:\/\/dantoc.vietnamtourism.gov.vn\/wp-content\/uploads\/2025\/12\/Khan-cua-phu-nu-Cham.jpg","width":660,"height":458},{"@type":"BreadcrumbList","@id":"https:\/\/dantoc.vietnamtourism.gov.vn\/en\/matra-scarf-the-sacred-beauty-of-cham-women\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/dantoc.vietnamtourism.gov.vn\/"},{"@type":"ListItem","position":2,"name":"Mat\u2019ra Scarf &#8211; The Sacred Beauty of Cham Women"}]},{"@type":"WebSite","@id":"https:\/\/dantoc.vietnamtourism.gov.vn\/#website","url":"https:\/\/dantoc.vietnamtourism.gov.vn\/","name":"Chuy\u00ean trang du l\u1ecbch v\u00f9ng \u0111\u1ed3ng b\u00e0o d\u00e2n t\u1ed9c thi\u1ec3u s\u1ed1 v\u00e0 mi\u1ec1n n\u00fai","description":"","publisher":{"@id":"https:\/\/dantoc.vietnamtourism.gov.vn\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dantoc.vietnamtourism.gov.vn\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/dantoc.vietnamtourism.gov.vn\/#organization","name":"Viet Nam National Authority of Tourism","url":"https:\/\/dantoc.vietnamtourism.gov.vn\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dantoc.vietnamtourism.gov.vn\/#\/schema\/logo\/image\/","url":"https:\/\/dantoc.vietnamtourism.gov.vn\/wp-content\/uploads\/2024\/11\/e-logo.jpg","contentUrl":"https:\/\/dantoc.vietnamtourism.gov.vn\/wp-content\/uploads\/2024\/11\/e-logo.jpg","width":1029,"height":579,"caption":"Viet Nam National Authority of Tourism"},"image":{"@id":"https:\/\/dantoc.vietnamtourism.gov.vn\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/vnattitc"]},{"@type":"Person","@id":"https:\/\/dantoc.vietnamtourism.gov.vn\/#\/schema\/person\/365939005e752965b9d8a07582d1c6cd","name":"\u00c1nh Ng\u1ecdc Tr\u01b0\u01a1ng","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dantoc.vietnamtourism.gov.vn\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/26a4068570f1deac7471e39ea1777e6da5e27eac0b324e78db171cb91e55e7d0?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/26a4068570f1deac7471e39ea1777e6da5e27eac0b324e78db171cb91e55e7d0?s=96&d=mm&r=g","caption":"\u00c1nh Ng\u1ecdc Tr\u01b0\u01a1ng"},"url":"https:\/\/dantoc.vietnamtourism.gov.vn\/en\/author\/anhngoctitc\/"}]}},"_links":{"self":[{"href":"https:\/\/dantoc.vietnamtourism.gov.vn\/en\/wp-json\/wp\/v2\/posts\/11536","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dantoc.vietnamtourism.gov.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dantoc.vietnamtourism.gov.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dantoc.vietnamtourism.gov.vn\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/dantoc.vietnamtourism.gov.vn\/en\/wp-json\/wp\/v2\/comments?post=11536"}],"version-history":[{"count":1,"href":"https:\/\/dantoc.vietnamtourism.gov.vn\/en\/wp-json\/wp\/v2\/posts\/11536\/revisions"}],"predecessor-version":[{"id":11541,"href":"https:\/\/dantoc.vietnamtourism.gov.vn\/en\/wp-json\/wp\/v2\/posts\/11536\/revisions\/11541"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dantoc.vietnamtourism.gov.vn\/en\/wp-json\/wp\/v2\/media\/11537"}],"wp:attachment":[{"href":"https:\/\/dantoc.vietnamtourism.gov.vn\/en\/wp-json\/wp\/v2\/media?parent=11536"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dantoc.vietnamtourism.gov.vn\/en\/wp-json\/wp\/v2\/categories?post=11536"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dantoc.vietnamtourism.gov.vn\/en\/wp-json\/wp\/v2\/tags?post=11536"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}